Porada Collections at MarQ HQO | The love of the wood

THE LOVE OF THE WOOD

Porada’s inception sprouted from the profound ambition of Luigi Allevi. In 1968, driven by his steadfast vision, he chose to expand upon a two-decade legacy of crafting chairs. His vision led to the birth of a company dedicated to crafting furniture and furnishing accessories meticulously crafted from the finest solid wood, proudly carrying the banner of “Made in Italy” excellence.

Everything ‘s born from the love of the wood. The solid wood, worked with the craftsmanship of those who know how to turn a log into a piece of artwork. Porada has its origin from this passion. It was established in 1968 by Luigi Allievi with the aim of expanding the production of chairs, started in 1948.

The key to achieve renown within an international audience consists of its ability to find the right balance between form and function in every objet, together with an elegant and evolved taste, that is at the same time sober and essential for items made to last in time. A work that in half a century has managed to turn the founder’s dream into reality.

The main strength of Porada is also, and most important, something else. Something that has nothing to do with the quality of the materials or cutting-edge machinery. It’s the human factor. They’re people who for years have become part of this family, who treat products as they would do with something of their own, putting all their care and passion in their daily work.